Bill Baker on The Four Facets of Strategic Storytelling | Marketing Profs
In this article for MarketingProfs.com, Bill Baker describes the four facets of strategic storytelling and explains why marketers should consider adding storytelling to their internal marketing...
View ArticleStorytelling: A Tool to Engage and Align Employees | Chief Executive Magazine
In “Storytelling: A Tool to Engage and Align Employees,” published on 30 June 2011 in Chief Executive Magazine, Bill Baker explains why employee engagement is critical to strategic planning’s ultimate...
View ArticleThe Association of Universities and Colleges of Canada Engages BB&Co
Strategic Storyteller Bill Baker’s firm to help the Association of Universities and Colleges of Canada (AUCC) align its collective efforts in the area of organizational narrative and messaging through...
View ArticleStrategic Storyteller Bill Baker to Speak at 2011 Relais & Châteaux Congress
Baker will address leaders of luxury hotels and gourmet restaurants on increasing the organization’s leadership role in the world of cuisine. VANCOUVER (Oct. 26, 2011) – Cuisine will be the focus of...
View ArticleBill Baker to Speak at ASTD 2012 International Conference
Bill Baker, founder and principal of BB&Co Strategic Storytelling, has been selected to speak on the topic “Engage and Align Employees through Strategic Storytelling” at the ASTD 2012 International...
View ArticleStrategic Storyteller Bill Baker to Speak at Travel Alberta’s Growing Rural...
VANCOUVER (January 30, 2012) – Travel and tourism professionals who want to learn how to use strategic storytelling to more effectively spread the word about the benefits of visiting beautiful rural...
View ArticleTravel Alberta Engages BB&Co for Strategic Storytelling Workshop Series
Travel, tourism and hospitality businesses, operators will learn how to leverage Alberta’s new brand story to attract business, visitors in series of workshops to be held in key tourism areas across...
View ArticleBill Baker to Present ‘Engage and Align Employees Through Strategic...
Considerable time and energy is spent by executives on strategic planning efforts, yet all too often precious little time is spent connecting the outcomes of those efforts to the employees needed to...
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Strategic Storyteller Bill Baker to Speak at 2012 Mind Your Own Business...
Creative firm leaders from around the globe will learn how strategic storytelling can be used to not only efficiently communicate the value of their companies, but also to engage, align, and inspire...
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